Yoomedia, a British interactive entertainment company, announced the launch of FancyaFlutter.co.uk. this Thursday.

The website is Yoomedia's first step into onlinegaming, and is an important step in the company's goal to establish its gaming brands across all the major interactive media including Digital TV, the web and mobile phones.

The launch of the online version of FancyaFlutter has allowed Yoomedia to develop better quality, more sophisticated games than are possible over digital interactive television.

New animation on the website improves the visuals for gamers and a winners area shows the latest lucky winners. Punters can now play a greater selection of games including a range of Keno games, roulette, Bingo and scratch card game; Dino Scratch.

David Docherty, Yoomedia's Director said, 'The launch
of FancyaFlutter.co.uk consolidates Yoomedia's position at the forefront of interactive gaming in the UK. Yoomedia now have a strong presence on all the main interactive platforms, including television, mobile and now online.

FancyaFlutter has developed into a strong, popular brand on Sky, and due to the high quality of the games we have developed, and the simple way in which you can play for as little as 10 pence, we expect FancyaFlutter.co.uk to attract large numbers of players in the online world'.

The move also compliments Yoomedia's recent merger with DITG (Digital Interactive Television Group), whose gaming assets include the Avago and William Hill channels on Sky. All of Yoomedia's gaming brands operate in the 'soft', fixed odds gaming market, a sector that has seen massive growth in the last 12 months, particularly among women.